The Freelance Hairdressing Association organise an annual event - INSPIRE - aimed at providing support and further education to freelance hairdressers. Each year hairdressing brands will showcase their latest products and innovations as well as demonstrate new trends and techniques on the platform stage there.
This year, L'Oréal Professional sought out the help of hairdressing siblings, Josh & Sophie-Rose Goldsworthy, to create and present a show on their behalf at the 2023 FHA INSPIRE event.
They were given complete creative control in the lead up to the show, with the only brief being to include as many of the styling products as possible!
The duo worked together to create a breath taking show that demonstrated SIX looks on FOUR models within their allocated time on stage. The looks varied from session styling to avant garde, sleek sharp wigs to boundless fluffy textures, with each look encapsulating the high-performance and versaility of the L'Oreal styling and colour ranges.
Assited by Grauate Stylist Lucy Boodell and Make Up Artist Amy O'Driscoll, the team were a major talking point at the event, being described as 'Bringing the meaning of INSPIRE to life!'.