Goldsworthys Artist Team shoot campaign for L'Oreal Professionnel!

Sophie-Rose Goldsworthy
Apr 23
2 min read

BEHIND THE SCENES: GOLDSWORTHY ARTISTIC TEAM X L’ORÉAL PROFESSIONNEL FESTIVE CAMPAIGN

We’re so excited to share a behind-the-scenes look at an incredible two-day campaign shoot our Goldsworthy Artistic Team led in collaboration with L’Oréal Professionnel and their ID Artist education team.

Hosted as part of an inspiring educational experience, Day One of the campaign focused on creating show-stopping festive hair using Dia Colour and INOA – two of L’Oréal Professionnel’s hero colour ranges. From rich, dimensional brunettes to coppery festive tones and creative panel placement, the team demonstrated on-trend, wearable looks that stylists across the country can recreate for their own clients this season.

The shoot wasn’t just about beautiful colour – it was about sharing technique, vision, and real-time education. The content, led by Artistic Directors Josh Goldsworthy, Sophie-Rose Goldsworthy, and Jess Larrad, has since been featured across L’Oréal’s national sites and education platforms, helping to inspire professionals across the UK.

Day Two took a creative turn as the focus shifted to wig making. Each member of the ID Artist team created their own wig from scratch under the guidance of the Goldsworthy Artistic Team, exploring the intricacies of hairpiece work and learning how to incorporate it into their styling and creative portfolios. Each finished wig was then styled and professionally shot, capturing the individuality and artistry of each creation.

The campaign visuals were beautifully captured by our own Sophie-Rose Goldsworthy, with makeup by the incredibly talented Amy O'Driscoll.

This two-day experience was a true celebration of artistry, education, and collaboration – and we couldn’t be more proud to see the Goldsworthy team at the heart of it.

Stay tuned for more exciting projects and educational opportunities coming soon!